Género Neutral

Género Neutral started as a small concept store led by two friends and their love for fashion. But, as the brand quickly evolved and became a hotspot for social gatherings, the identity no longer reflected its newly discovered presence in the neighborhood—the space developed into a hub for locals to commune and connect. We worked closely with the GN team to create a logo and brand direction that captured the true spirit and organic coming of community.

Looks Good Sounds Fun reimagined the newfound identity with an intentional curation of music that transports you to a place where the sun is always shining and conversations are everflowing. Hit play as we welcome you into the world of Género Neutral.